Pokémon Go launched in July 2016 and has taken over the gaming scene. Recent reports show that this past summer, Pokémon Go has had the highest number of users since its release date. While it isn’t a surprise that more kids are playing games during the summer, the renewed urgency to play the game is creating a wave of Pokémon enthusiasts young and old. I’m certainly happy about the rising popularity of the game.
According to Nintendo, “active usage” of the game has increased by 35 percent since May 2018. Later in the summer, around 113 million friend connections have been made since the newest social features were added to the game. Spy apps have revealed the huge momentum with users searching far and wide for Pokémon.
Pokémon has released a multitude of games over the years. One of my favorites was the Nintendo DS version. Like everything else, Pokémon games have evolved over time and in ways no one ever expected.
In May alone, the game earned around $104 million a stark increase from the previous year. The reasoning beyond this massive jump in usage? This is probably because of the latest announcement of Pokemon Let’s Go, Pikachu! and Let’s Go, Eevee! A new game coming out on the Nintendo Switch in November, just in time for the holidays.
Niantic held three Pokémon Go tournaments in the U.S.A, Germany, and Japan this past summer. Roughly 400,000 trainers attended the events, and millions of other players joined them online to unlock new rewards. Who would have ever thought that we would be running around with our phones catching Pokémon?
No matter how we do it, we Gotta Catch ‘Em All!
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